“We’re living in a time of digital ignorance.. All the information in the world and young people don’t know shit.”
George Lois, Art director, designer, and author
speaking at CreativeMornings/NewYork(*watch the talk)
Opinion: How Twitter should embrace its media entity -
Mathew Ingram from GigaOM opinion & ideas on how Twitter should embrace its media entity (summary):
- It’s an information distribution system, like a newswire:It’s a real-time information network, with a rushing stream of information - more than a social network.
- It allows users to send information quickly to a large group of followers quickly and easily, whether those followers are looking for personal updates or details about a news event like the earthquake in Japan.
How do you monetize that?
1. charge for access to the “firehose” of that data, which Twitter is doing, but has mostly outsourced to companies like Gnip - but Twitter isn’t really interested in building that business much bigger than it already is, which makes sense because there’s probably not a lot of money in doing that.
2. build analytics around all that data, the way that companies like Radian6 and others have, to try and tell brands and businesses who is saying what about them and when - but that’s probably not a huge business.
3. Twitter could be the crowdsourced Reuters of the digital age, but it will have to become even more of a media company than it already is. How?
- publish customized news and information products using the billions of tweets it sees, and an analysis of the trending topics and other data that comes with that.
- create targeted mini-networks, like the kind that StockTwits has created around a specific niche or market. It would likely interest a lot of advertisers and brands.
A new type of newsgathering and open source journalism? -
ANDY CARVIN: THE MAN WHO TWEETS REVOLUTIONS
Who is Andy Carvin?
The social media strategist for US public service radio broadcaster NPR.
What does he do?
He aggregates and verifies real-time news through Twitter. He has become a leading player in newsgathering and open source journalism.
Revolutions, natural disasters or presidential elections – these are all rich ground for exploring real-time breaking news, with verification a big part of the filtering process.
News organisations have become increasingly fascinated by Carvin’s experiments as the value of insight, and the expertise required in aggregating and filtering information on social networks, has become more apparent.
How does it aggregate and filter information?
Wherever possible, Carvin starts with someone he knows and has met in person, but if not he’ll observe their online activity, and judge whether they have a tendency for exaggeration or are pushing their own agenda too heavily to be reliable.
Carvin’s approach is to understand the relevant social media tool as intimately as possible, and then work out how to apply it in different situations. And it’s not all about Twitter; he also uses YouTube, Flickr or Facebook.
On anonymity (& Google Plus)
“The reality is that many of my sources would not be alive today if they weren’t working under pseudonyms. They are working under difficult circumstances to get information out.”
“Users will go to communities and tools that suit their own needs as well, so we see a lot of dissidents using these tools because they feel they have certain amount of control.”
What Carvin has learned on Twitter:
Source: The Guardian
QR Codes & News Organizations -
How 6 news organizations are using QR codes to drive traffic to news content.
A few best practices for effectively using QR codes to drive traffic to news content:
The NYC tabloids are eerily in sync today with their hurricane hysteria - Twitpic